Studio Systems: the rise of the SuperStar

The part of the studio system that I believe is most important is the star system. The way this part of the studio system works is that studios would sign movie stars to contracts so that they would only be able to be in that studio's movies. This created the star specific genres which people such as Humphrey Bogart, John Wayne, and Clint Eastwood used to increase their stardom. This helped out the studios because they could just pump out movies with these contracted actors and actresses in them and people would go see them just because they liked  the character always played by specific people. It didn't even matter what the plot was the actors would be typecast into a role and since they were the superstars of the time everyone would go see the movie. Because these poorly made easily produced movies could be so profitable for studios it decreased the number of high quality movies produced and focused more on creating movies stars could be fit into for a profit. An example of this is the actor Gene Kelly. He became famous for his song and dance routines and in any movie he was in you could expect him to break out into one. His contract was owned by the studio MGM so they became focused on producing musicals and films that Gene Kelly would fit easily into and would make them money at the same time. This shows how influential the contracting of stars could be and how much it shaped the classic Hollywood era of the 1930s, 40s, and 50s.